The European Union launched an investigation into the technical expertise of Apple, Google, Meta and Amazon within the scope of the Digital Markets Law

On March 25, the European Commission launched a preliminary investigation into Apple, Amazon, Alphabet and Meta for alleged violations of the new Digital Markets Regulation (DMA).

The Commission’s investigation represents the EU’s first mechanism to prevent anti-competitive practices by large technology companies, which the Commission calls ‘watchdogs’.

EU targets Apple, Google and Meta Training

According to reports, the European Commission has launched five separate investigations to investigate the commercial practices of Apple, Google and Meta that may violate the DMA’s fair competition rules.

The investigation will focus on Alphabet (Google’s parent company) and Apple’s anti-referral policy. Under these rules, tech companies are prohibited from preventing companies from offering cheaper alternatives outside the app store.

“Today, the Commission launched an investigation under the Digital Markets Act (DMA) into non-compliance with Alphabet’s rules regarding navigation on Google Play and Google Search, and Apple’s rules regarding navigation on the App Store and Safari screen. The committee explained Meta’s “method of payment or acceptance.”

Meanwhile, an investigation has been launched into what Apple uses. The investigation focuses on whether Apple fully allows users to download default apps and change the settings of services such as the web browser on iOS devices.

characters has also been criticized for abusing authority in search engines’ recommendations to users.

The study aims to see whether Google only requests Google’s personal shopping information from users for other benchmarking results compared to competitors.

The final investigation will look at the EU’s “payment or consent” meta-study on Facebook and Instagram. The policy requires users to purchase a subscription to the free version or allow data tracking in the free version.

Implementation of Digital Markets Act (DMA)

The DMA was launched in November 2022 and will come into force on March 7, 2024. It was created to ensure fair competition in the system market, which has been dominated by large technology companies for a long time.

EU Commissioner Margrethe Vestager declared that despite market rules to be implemented in 2022, technology companies “do not appear to comply with the DMA plan.”

He warned that any company found to be in breach of Technology laws would be fined up to 10% of the company’s global turnover and 20% for the offense committed.

Meanwhile, Apple appears to be the first company to be fined by the European Union for its anti-government clauses.

The European Union spent a dollar to make an iPhone. $95 billion earlier this month to prevent app developers from offering cheap music streaming services to iOS users.

The company has also been accused of offering “high fees” due to poor user experience and lack of responsiveness. This came before the US Department of Justice (DOJ) filed a lawsuit against Apple for copyright infringement.

Alphabet, on the other hand, insisted that the system was working according to its instructions. This comes after Alphabet Chief Competition Officer Oliver Bethell said the tech company was making “significant changes” to its operations in Europe.

The EU investigation is expected to be completed within 12 months and will provide insight into whether the tech giants have opened the systems market to fair competition or adapted it to their operations.